The encroachment of the social networking giant, Facebook can hardly be looked upon as undesirable. The social networking giant has moved from strength to strength to manage an enviable fan base that boasts of running into millions. However, what people are often found wondering is that Facebook has moved on from a social networking site to don the new role of an alternative advertising medium. It now functions as an advertising platform for businesses on a parallel basis. The trend kicked off with small businesses, in an attempt to avoid spending mega bucks on advertising campaigns, started using their Facebook profiles for promoting their companies. This wave got stronger as companies started creating exclusive fan pages for their businesses. The more ‘likes’ a fan page got, the better promotion the brand would get. As the trend gained momentum, owed mainly to record jump in sales of enterprises, bigger companies found this opportunity to tempting to pass and hopped on the Facebook bandwagon. Facebook, now is thronged by a multitude of fan pages, with size of the enterprise being no issue. It functions in a parallel way as a an advertising medium, giving stiff competition to alternatives like television and newspaper. Optimizing on the opportunities provided by the platform of Facebook, advertisers are always looking for Facebook fans solutions, to cut down on costs.
- Apart from the obvious issue of expenses, Facebook emerges as a clear favorite among other mediums, because of a relative quicker responsiveness. In other mediums like television or for that matter even radio, there is an inevitable time lag between advertising and its corresponding response from consumers. However, with the religious dedication of time, that people devote to Facebook, this period of waiting, it is somewhat reduced. However, often it is seen, that business owners in their bid to increase the cheap Facebook fans, often resort to measures that may seem advantageous, but are hardly so. One such mistake that people make, is that the moment they create a fan page, they send a request to all their friends. However, this strategy though advocated by tons of marketing experts, hardly has any effect on the number of fans. People, have often openly admitted that they end up ignoring a request. This is mainly because they see accepting these requests as a mere obligation. The product doesn’t make an impact on them. Thus, while this strategy is good for getting cheap Facebook fans, it fails to sustain the numbers.
However, what people should do is that they can inform all their friends about the fan page via an email. They can do send multiple mails to ensure that everyone gets the news and later on follow them up with regular mails about any new content added or any new update made. This method is more effective, as people have the convenience of privacy. Another great way to get cheap Facebook fans is buy these fans. A number of companies offer packages of Facebook fans to buyers who would like to increase the popularity of their fan pages. Buyers can get these packages by paying a price that is as low as $30 and get as much as 250 fans. These work by increasing the popularity of the fan page. Facebook users get a boost in their confidence by seeing a fan page enjoying immense appreciation. In case, business owners are wondering about the authenticity of these fans, they can be assured about this matter. These fans are genuine people, with identities that can be verified. In case of any doubt, people can send these fans requests and interact with them to get a feedback for themselves.
Further, business owners can post links to their fan pages on other content sharing websites and communities, to get cheap Facebook fans. As the fan page would now be able to be viewed by a larger audience, the chances of more Facebook users, ‘liking’ it, are definitely more. Optimizing on the huge fan base presented by Facebook, business owners can offer free gifts or announce contests in order to ensure the addition of cheap Facebook fans to their clientele. Businesses can announce contests on a weekly or monthly basis to invite greater participation of people. This ensures that Facebook users get involved in the promotion, enabling them to add a personal touch. Again, by offering ‘like’ coupons, the brand’s presence on Facebook expands. Whenever a person clicks ‘like’ on a fan page, they get a coupon, entitling them to free discounts on the company’s product range.
This idea works by making the products of the company accessible to those people who were formerly unable to do so, simply because they were out of their reach. Thus, by adopting these measures, business owners can not only ensure cheap Facebook fans but also causes a democratization of the client base. A good way to add cheap Facebook fans for companies is to ‘like’ a few other fan pages. Liking other fan pages, gives people a chance to tap into the fan base of other companies, giving them an opportunity to diversify their clientele. Plus, it never hurts a business to have some extra publicity.